Someone once asked us to describe what coaching was in a few words we answered with this. “Motivational and Supportive, Directional and is Future Focused”
At life in Action we work with organisations, individuals and families to work through any areas they need support with. Of course, as we are also registered psychotherapists and counsellors we are able to go with our clients where other coaches who are not trained may come against blocks we are able to help our clients work through these blockages.
Coaching and NLP is based on goals, hopes and dreams along with a vision for the future, unlike traditional therapy which, in the main looks at past experiences, life coaching focuses on the present moment and moving towards your goals while helping you to pull your own strings. Coaching is not therapy or counselling and should not be seen as such. If you feel you are suffering with severe depression or other mental illness, Coaching may not be for you at this time.
Our initial assessment will help you to determine what support is right for you. Our aim as your coach is to bring clarity to your thinking and the changes you need to make and to provide the crucial support that will turn your ideas into action. We do this by working with you to agree on a plan that will enable you to identify what you need to do and then go on to do it. Coaching is all about action and here at Life in Action we do just that.
We Have Helped Clients Who Have:
So what is NLP?
Neuro Linguistic Programming (NLP) began as a model of how we communicate with others and ourselves, which was developed by Richard Bandler and John Grinder.
Using NLP we help to focus on the information that comes into us from the outside. The belief is that “The map is not the territory.” And so, the internal representations that we make about an outside event are not necessarily the event itself.
Typically, what happens is that there is an external event and we run that event through our internal processing. We make an internal representation of the event. That internal representation of the event combines with physiology and creates a state. “state” refers to the internal emotional state of the individual — a happy state, a sad state, a motivated state.
Our internal representation includes our internal pictures, sounds and dialogue, and our feelings (for example, whether we feel motivated, challenged, pleased, excited)
A given state is the result of the combination of an internal representation and a physiology. So, what happens is that an event comes in through our sensory input channels.

Working with distortion
Distortion occurs when we make shifts in our experience of sensory data by making misrepresentations of reality. In Eastern philosophy there is a well-known story of distortion in the rope versus snake analogy.
A man walking along the road sees what he believes to be a snake and yells “SNAKE.” However, upon arriving at that place he is relieved as he discovers that what he sees is really only a piece of rope.
Distortion also helps us in the process of motivating ourselves. The process of motivation occurs when we actually distort the material that has come into us that has been changed by one of our filtering systems.
What about Generalisation?
The process of generalisation is where we draw global conclusions based on one or two experiences.
At its best, generalisation is one of the ways that we learn, by taking the information we have and drawing broad conclusions about the meaning of the effect of those conclusions.
Normally, the conscious mind can only handle 7 (plus or minus 2) items of information at any given time.
Of course, many people can’t even handle this number.
Most people will be able to name 2, maybe 3 products in a category of low interest and usually no more than 9 in a category of high interest. There is a reason for this.
If we didn’t actively delete information all the time, we’d end up with much too much information coming in. In fact, you may have even heard that psychologists say that if we were simultaneously aware of all of the sensory information that was coming in, we’d go crazy. That’s why we filter the information.
So, the question is, when two people have the same stimulus, why don’t they have the same response? The answer is, because we delete, distort, and generalise the information from the outside.
We delete, distort and generalize the information that comes in from our
senses based on one of five filters. The filters are, meta programs, belief
systems, values, decisions, and memories.
Remember you are the driving force behind the change you may need to make and we will support you with a range of tools and techniques that really work. It all starts with an idea and we work together to turn that in to a realistic action.
In a nutshell, we are here to push you in the direction you are aiming for. Working together we will clarify your goals by discovering what’s REALLY important to you – your values – and what changes you need to make to improve yourself.
Over the years, we have built up a fantastic reputation, working with many clients to find their way. Please read our testimonials for some kind words.
We can help you in a search for a new career, help with a relationship issue or just simply get you back on track.
A little video about coaching
We use a wide range of tools including MBTI, a form of personality profiling as well as Firo- b that looks at how you work with others and how you expect others to behave towards you.
Why not sign up today?
Follow the contact us button to find out more.